Daftar Isi: 1. Logika bisnis bagi awam 2. Logika transaksi bagi awam 3. Business as usual 4. Branding marketing selling 5. Marketing modern 6. Segmentasi target market 7. Marketing 1.0 8. Produk dan jasa 1.0 9. Unique selling proposition 10. Harga (price) 1.0