Gaya APA

Kim, W., Mauborgne, R. (2015). Blue ocean strategy: how to create uncontested market space and make the competition irrelevant . ameria: Publishing Corporation.

Gaya MLA

Kim, W.Chan., Mauborgne, Renee. "Blue ocean strategy: how to create uncontested market space and make the competition irrelevant". ameria: Publishing Corporation, 2015. Text.