Gaya APA

Cannon, J, P. et al (2009). Pemasaran dasar pendekatan manajerial global = basic marketing a global managerial approach (buku 2) (Ed.16). : Salemba Empat.

Gaya MLA

Cannon, Joseph, P.. et al. "Pemasaran dasar pendekatan manajerial global = basic marketing a global managerial approach (buku 2)". Ed.16 : Salemba Empat, 2009. Text.