Gaya APA

Cannon, J, P. et al (2008). Pemasaran dasar pendekatan manajerial global = basic marketing a global managerial approach (buku 1) (Ed.16). Jakarta: Salemba Empat.

Gaya MLA

Cannon, Joseph, P.. et al. "Pemasaran dasar pendekatan manajerial global = basic marketing a global managerial approach (buku 1)". Ed.16 Jakarta: Salemba Empat, 2008. textbook.